Diamant bikes

Falling down, getting back up, and getting back in the saddle – the story of the Diamant bike brand is dotted with highs and lows. It is a story from Saxony, a story of encouragement and one that shows one thing above all: It is worthwhile to never give up. .

The year was 1885, and Friedrich Nevoigt was chagrined to have just lost his job at a sock machine factory. But Nevoigt, 25, didn’t let the setback keep him down. He simply founded a company of his own in Reichenbrand, in Saxony, and made his own knitting machines. At the same time, bikes were becoming more and more fashionable. Nevoigt was thrilled and fascinated. Outside his day-to-day business, he started experimenting, and soon learned that steel was perfect for building sturdy bicycle frames.

The relaunch after German reunification was bumpy at first, too. In 1992, Diamant launched Germany’s second e-bike on the market, having just missed out on being first. Their model was attractive, with a striking 1990s design featuring a pink and turquoise pattern and what was at the time a phenomenal range of 26 kilometers. But the bicycle market was in crisis, and the new Swiss parent company, Villinger, pulled out in 2002.

And each year, the team in Hartmannsdorf produces a special collector’s item. In 2022, for example, it was the Diamant 137, a gravel bike to bridge the gap between everyday use and recreation. In partnership with Marcel Clementi, the brand ambassador for the Diamant 137, Diamant put out a yoga guide for cyclists.