Biehler Cycling

The Biehler family’s goal when founding their company in Chemnitz in 1993 was to develop and produce highly functional, ultra-lightweight sports undergarments for extreme requirements. The company was acquired by Chemnitz native and textile engineer Steffi Barth in 2004 amid mounting pressure to take the next step in the company’s development. Cycling was the way forward. Design and production of high-quality, sustainable bike clothing became the mission.

Biehler’s credo? Doing business responsibly. Sustainability is a key factor throughout the production cycle. The fabrics ordered are either certified to have been produced responsibly with an eye to resources or consist of recycled materials. The company is scrupulous about ecofriendly packaging. If a person falls and damages their clothing, Biehler offers a crash replacement service, in which the customer sends in their damaged clothing for repairs. After all, you don't always have to buy something new.

Women’s cycling is an especially important subject for the company: “There are so many women in Chemnitz and around Saxony who love to bike, but they often lack a platform to fully embrace their hobby. Biehler provides targeted support to help women ease their fears of this male-dominated sport. In addition to mixed rides, Biehler also organizes rides for women only,” explains Theres Klein, who is in charge of sales and marketing at Biehler. “We also try to use the same design for our bike apparel for women and men. A few years back, most of the women’s jerseys you would see – if you could find them at all – were purple or pink. That’s totally outdated now.”